Associate Brand Manager application

Who is this guy?

A custom hello from Miles Mattina, built for Pabst with a little shelf talker energy, a little back-bar handwriting, and a very earnest interest in the job.

pull cards

Why me?

card 1 / 8

I BUILT YOUTHIS WEBSITE.So that's gotta count for something.

Here's a time lapse (America runs on PBR)

The receipts

Here's what I've been up to.

A few real things I've built, sold, booked, branded, and dragged across the finish line.

local apparel brand / community pride / in-person sales

Buoy Bird

I built Buoy Bird to make Lake County feel worth rallying around: products, Shopify, content, pop-up sales, and free lakeside movie nights under one local brand.

Start hereWatch the pinned Cinema by the Shore preview videos.@buoybirdofficial on Instagram

buoybird.shop @buoybirdofficial

Buoy Bird merch booth with an orange bus and shirts

Volkswagen bus booth

Sold merch in person at local events, including straight out of the bus.

Clear Lake and Mount Konocti from above at dusk

Cinema by the Shore

Turned Buoy Bird into five free community movie nights with 1,500+ total attendees.

Clear Lake context

The brand was built around local pride, lake life, and giving the town something positive to point at.

Shopify + social

Ran the store, products, fulfillment, customer issues, paid ads, and content that reached 350K+ views.

public race / mountain brand / full event system

Konocti Climb

A 5K up Mount Konocti where I owned the visible stuff and the invisible stuff: identity, route flow, volunteers, sponsors, shirts, medals, trophies, promotion, and the website.

konocticlimb.com @lakecountyparksandrec

166 first-year racers

Built the participant experience for a new race up Lake County's volcanic landmark.

Race-day operations

Mapped parking, shuttles, water stations, summit logistics, volunteers, staffing, and flow.

Identity + gear

Designed the visual system, bibs, shirts, medals, trophies, flyers, videos, and social assets.

Konocti Climb homepage hero with Mount Konocti at sunset

Interactive website

Built a responsive event site with course info, mapping, flyover-style presentation, and custom branding.

band / original music / artist-manager mode

South of Sober

The band is the cleanest version of how I work: write the songs, recruit the people, book the room, build the brand, run the logistics, and still get on stage.

Original music

Lead singer, guitarist, songwriter, and creative lead for an active Los Angeles band.

South of Sober band members posing with guitars and amplifiers at UCLA

Crowds in the hundreds

Scaled from early UCLA shows into larger campus events and Los Angeles venues.

Booking + operations

Coordinate members, rehearsals, venue relationships, gear, expenses, schedules, and show logistics.

Brand + commitment

Named the band, built the website, shaped the visual identity, and bought a cargo van for gear.

closing tab

We should probably talk.

If you want the official version, it's still hiding up top in the can.